{"id":1603,"date":"2017-08-25T12:19:57","date_gmt":"2017-08-25T09:19:57","guid":{"rendered":"http:\/\/anbpr.s-a-f.ro\/?p=1603"},"modified":"2017-09-18T12:21:09","modified_gmt":"2017-09-18T09:21:09","slug":"instrumente-si-tehnici-de-design-gandire-critica-si-advertising-cultural","status":"publish","type":"post","link":"https:\/\/anbpr.org.ro\/index.php\/instrumente-si-tehnici-de-design-gandire-critica-si-advertising-cultural\/","title":{"rendered":"Instrumente \u0219i tehnici de design, g\u00e2ndire critic\u0103 \u0219i advertising cultural"},"content":{"rendered":"<div id='share-me'><ul class='share-left'><li><a href=\"http:\/\/www.facebook.com\/sharer.php?u=https:\/\/anbpr.org.ro\/index.php\/instrumente-si-tehnici-de-design-gandire-critica-si-advertising-cultural\/&t=Instrumente+%C8%99i+tehnici+de+design%2C+g%C3%A2ndire+critic%C4%83+%C8%99i+advertising+cultural\" alt=\"Share on Facebook\" title=\"Share on Facebook\"   onclick=\"return smWindowpop(this.href,545,433)\"><img alt = \"\" src = \"https:\/\/anbpr.org.ro\/wp-content\/plugins\/share-me\/\/assets\/images\/cercle\/facebook.png\"  height=\"32px\"  width=\"32px\"><\/a><\/li><li><a href=\"http:\/\/twitter.com\/share?text=Instrumente+%C8%99i+tehnici+de+design%2C+g%C3%A2ndire+critic%C4%83+%C8%99i+advertising+cultural-&url=https:\/\/anbpr.org.ro\/index.php\/instrumente-si-tehnici-de-design-gandire-critica-si-advertising-cultural\/&via=ANBPR - Asocia\u021bia Na\u021bional\u0103  a Bibliotecarilor \u0219i Bibliotecilor Publice din Rom\u00e2nia\" alt=\"Tweet This Post\" title=\"Tweet This Post\"  onclick=\"return smWindowpop(this.href,545,433)\"><img alt = \"\" src = \"https:\/\/anbpr.org.ro\/wp-content\/plugins\/share-me\/\/assets\/images\/cercle\/twitter.png\"  height=\"32px\"  width=\"32px\"><\/a><\/li><li><a href=\"https:\/\/plusone.google.com\/_\/+1\/confirm?hl=fr-FR&url=https:\/\/anbpr.org.ro\/index.php\/instrumente-si-tehnici-de-design-gandire-critica-si-advertising-cultural\/\" alt=\"Share on Google+\" title=\"Share on Google+\"  target=\"_blank\" onclick=\"return smWindowpop(this.href,545,433)\"><img alt = \"\" src = \"https:\/\/anbpr.org.ro\/wp-content\/plugins\/share-me\/\/assets\/images\/cercle\/googleplus.png\"  height=\"32px\"  width=\"32px\"><\/a><\/li><li><a href=\"http:\/\/www.tumblr.com\/share\/photo?source=https%3A%2F%2Fanbpr.org.ro%2Fwp-content%2Fuploads%2F2017%2F09%2FDSCN4291.jpg&caption=Instrumente+%C8%99i+tehnici+de+design%2C+g%C3%A2ndire+critic%C4%83+%C8%99i+advertising+cultural&clickthru=https%3A%2F%2Fanbpr.org.ro%2Findex.php%2Finstrumente-si-tehnici-de-design-gandire-critica-si-advertising-cultural%2F\" title=\"Share on Tumblr\"  onclick=\"return smWindowpop(this.href,545,433)\"> <img alt = \"\" src = \"https:\/\/anbpr.org.ro\/wp-content\/plugins\/share-me\/\/assets\/images\/cercle\/tumblr.png\"  height=\"32px\"  width=\"32px\"><\/a><\/li><li><a href=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/anbpr.org.ro\/index.php\/instrumente-si-tehnici-de-design-gandire-critica-si-advertising-cultural\/&title=Instrumente+%C8%99i+tehnici+de+design%2C+g%C3%A2ndire+critic%C4%83+%C8%99i+advertising+cultural&source=ANBPR - Asocia\u021bia Na\u021bional\u0103  a Bibliotecarilor \u0219i Bibliotecilor Publice din Rom\u00e2nia\" onclick=\"return smWindowpop(this.href, 545,433)\"><img alt = \"\" src = \"https:\/\/anbpr.org.ro\/wp-content\/plugins\/share-me\/\/assets\/images\/cercle\/linkedin.png\"  height=\"32px\"  width=\"32px\"><\/a><\/li><li><a href=\"https:\/\/www.blogger.com\/blog-this.g?u=https:\/\/anbpr.org.ro\/index.php\/instrumente-si-tehnici-de-design-gandire-critica-si-advertising-cultural\/&n=Instrumente+%C8%99i+tehnici+de+design%2C+g%C3%A2ndire+critic%C4%83+%C8%99i+advertising+cultural&t=ANBPR - Asocia\u021bia Na\u021bional\u0103  a Bibliotecarilor \u0219i Bibliotecilor Publice din Rom\u00e2nia\" alt=\"Share on Blogger\" title=\"Share on Blogger\" onclick=\"return smWindowpop(this.href, 545,433)\"><img alt = \"\" src = \"https:\/\/anbpr.org.ro\/wp-content\/plugins\/share-me\/\/assets\/images\/cercle\/blogger.png\"  height=\"32px\"  width=\"32px\"><\/a><\/li><\/ul><\/div><br\/><p><a href=\"http:\/\/anbpr.s-a-f.ro\/instrumente-si-tehnici-de-design-gandire-critica-si-advertising-cultural\/dscn4291\/\" rel=\"attachment wp-att-1604\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-1604\" src=\"http:\/\/anbpr.s-a-f.ro\/wp-content\/uploads\/2017\/09\/DSCN4291-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/anbpr.org.ro\/wp-content\/uploads\/2017\/09\/DSCN4291-300x225.jpg 300w, https:\/\/anbpr.org.ro\/wp-content\/uploads\/2017\/09\/DSCN4291-285x214.jpg 285w, https:\/\/anbpr.org.ro\/wp-content\/uploads\/2017\/09\/DSCN4291.jpg 640w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\u00cen perioada 13-18 august 2017, Alian\u021ba pentru Dezvoltare Economic\u0103 Regional\u0103 \u2013 ADER, ANBPR \u0219i Asocia\u021bia ALMA RO din Romania \u0219i respectiv Norsensus Mediaforum din Norvegia au \u00a0organizat la Oslo un atelier pe tema educa\u021biei vizuale, a g\u00e2ndirii creative \u0219i a advertising-ului cultural, cu participarea entit\u0103\u021bilor active \u00een domeniul culturii din cele dou\u0103 \u021b\u0103ri.<\/p>\n<p>Prin acest schimb de experien\u021b\u0103, partenerii de consor\u021biu \u0219i-au propus s\u0103 dezvolte abilit\u0103\u021bile creative ale promotorilor culturali \u0219i s\u0103 contribuie astfel la cre\u0219terea calit\u0103\u021bii actului cultural \u0219i a promov\u0103rii produselor culturale pe baza interdisciplinarit\u0103\u021bii dintre diferitele arte.<\/p>\n<p>Pe durata atelierului, participan\u021bii \u0219i-au \u00eembun\u0103t\u0103\u021bit cuno\u0219tin\u021bele \u00een domeniul vocabularului publicitar au deprins tehnici de decodificare a mesajelor grafice \u0219i au \u00eenv\u0103\u021bat s\u0103 abordeze comunicarea cultural\u0103 \u00eentr-o cheie inovativ\u0103.<\/p>\n<p>Prin acest parteneriat Rom\u00e2nia \u2013 Norvegia s-a produs un transfer bilateral de know-how \u00eentre participan\u021bii din cele dou\u0103 \u021b\u0103ri, cu efecte benefice asupra noilor perspective de colaborare \u00een domeniul culturii \u0219i artelor vizuale.<\/p>\n<p>Av\u00e2nd \u00een vedere expertiza solid\u0103 a organiza\u021biilor din Norvegia \u00een domeniul alfabetiz\u0103rii vizuale, exper\u021bii rom\u00e2ni au fost impresiona\u021bi de receptivitatea \u0219i deschiderea spre colaborare a promotorilor culturali din Norvegia. Cu prilejul acestei mobilit\u0103\u021bi, exper\u021bii rom\u00e2ni au avut ocazia s\u0103 intre \u00een contact cu valorile \u0219i principiile estetice ale actorilor culturali din Norvegia \u0219i s\u0103 identifice oportunit\u0103\u021bi de interac\u021biune viitoare \u00eentre cele dou\u0103 \u021b\u0103ri.<\/p>\n<p>Cu prilejul schimbului de experien\u021b\u0103 \u00een Norvegia, reprezentan\u021bii rom\u00e2ni au avut ocazia s\u0103 descopere locuri \u0219i obiective turistice impresionante, s\u0103 ia contact cu filozofia de munc\u0103 specific nordic\u0103 \u0219i s\u0103 promoveze beneficiile colabor\u0103rii dintre Rom\u00e2nia \u0219i Norvegia \u00een \u021bara fiordurilor \u0219i a aurorei boreale.<\/p>\n<p>Interesul promotorilor culturali din Norvegia pentru promovarea patrimoniului imaterial, precum \u0219i afinit\u0103\u021bile culturale ale ONG-urilor norvegiene pentru proiecte creative \u0219i dinamice, au condus la \u00a0noi acorduri de colaborare \u00een domeniul industriilor creative, care s\u0103 pun\u0103 \u00een valoare specificul culturii din Rom\u00e2nia \u0219i Norvegia prin noi proiecte \u00een parteneriat.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00cen perioada 13-18 august 2017, Alian\u021ba pentru Dezvoltare Economic\u0103 Regional\u0103 \u2013 ADER, ANBPR \u0219i Asocia\u021bia ALMA RO din Romania \u0219i respectiv Norsensus Mediaforum din Norvegia au \u00a0organizat la Oslo un atelier pe tema educa\u021biei vizuale, a g\u00e2ndirii creative \u0219i a advertising-ului cultural, cu participarea entit\u0103\u021bilor active \u00een domeniul culturii din cele dou\u0103 \u021b\u0103ri. Prin acest <a href=\"https:\/\/anbpr.org.ro\/index.php\/instrumente-si-tehnici-de-design-gandire-critica-si-advertising-cultural\/\" rel=\"nofollow\"><span class=\"sr-only\">Read more about Instrumente \u0219i tehnici de design, g\u00e2ndire critic\u0103 \u0219i advertising cultural<\/span>[&hellip;]<\/a><\/p>\n","protected":false},"author":2,"featured_media":1604,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-1603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-parteneriate"],"wppr_data":{"cwp_meta_box_check":"No"},"_links":{"self":[{"href":"https:\/\/anbpr.org.ro\/index.php\/wp-json\/wp\/v2\/posts\/1603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anbpr.org.ro\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anbpr.org.ro\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anbpr.org.ro\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/anbpr.org.ro\/index.php\/wp-json\/wp\/v2\/comments?post=1603"}],"version-history":[{"count":2,"href":"https:\/\/anbpr.org.ro\/index.php\/wp-json\/wp\/v2\/posts\/1603\/revisions"}],"predecessor-version":[{"id":1606,"href":"https:\/\/anbpr.org.ro\/index.php\/wp-json\/wp\/v2\/posts\/1603\/revisions\/1606"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/anbpr.org.ro\/index.php\/wp-json\/wp\/v2\/media\/1604"}],"wp:attachment":[{"href":"https:\/\/anbpr.org.ro\/index.php\/wp-json\/wp\/v2\/media?parent=1603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anbpr.org.ro\/index.php\/wp-json\/wp\/v2\/categories?post=1603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anbpr.org.ro\/index.php\/wp-json\/wp\/v2\/tags?post=1603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}