{"id":5300,"date":"2024-02-02T13:09:09","date_gmt":"2024-02-02T11:09:09","guid":{"rendered":"https:\/\/anbpr.org.ro\/?p=5300"},"modified":"2024-02-02T13:10:43","modified_gmt":"2024-02-02T11:10:43","slug":"anbpr-perfectionarea-bibliotecarilor-in-domeniul-solutiilor-moderne-de-marketing-o-noua-initiativa-erasmus","status":"publish","type":"post","link":"https:\/\/anbpr.org.ro\/index.php\/anbpr-perfectionarea-bibliotecarilor-in-domeniul-solutiilor-moderne-de-marketing-o-noua-initiativa-erasmus\/","title":{"rendered":"ANBPR: Perfec\u021bionarea bibliotecarilor \u00een domeniul solu\u021biilor moderne de marketing &#8211; o nou\u0103 ini\u021biativ\u0103 Erasmus+"},"content":{"rendered":"<div id='share-me'><ul class='share-left'><li><a href=\"http:\/\/www.facebook.com\/sharer.php?u=https:\/\/anbpr.org.ro\/index.php\/anbpr-perfectionarea-bibliotecarilor-in-domeniul-solutiilor-moderne-de-marketing-o-noua-initiativa-erasmus\/&t=ANBPR%3A+Perfec%C8%9Bionarea+bibliotecarilor+%C3%AEn+domeniul+solu%C8%9Biilor+moderne+de+marketing+%26%238211%3B+o+nou%C4%83+ini%C8%9Biativ%C4%83+Erasmus%2B\" alt=\"Share on Facebook\" title=\"Share on Facebook\"   onclick=\"return smWindowpop(this.href,545,433)\"><img alt = \"\" src = \"https:\/\/anbpr.org.ro\/wp-content\/plugins\/share-me\/\/assets\/images\/cercle\/facebook.png\"  height=\"32px\"  width=\"32px\"><\/a><\/li><li><a href=\"http:\/\/twitter.com\/share?text=ANBPR%3A+Perfec%C8%9Bionarea+bibliotecarilor+%C3%AEn+domeniul+solu%C8%9Biilor+moderne+de+marketing+%26%238211%3B+o+nou%C4%83+ini%C8%9Biativ%C4%83+Erasmus%2B-&url=https:\/\/anbpr.org.ro\/index.php\/anbpr-perfectionarea-bibliotecarilor-in-domeniul-solutiilor-moderne-de-marketing-o-noua-initiativa-erasmus\/&via=ANBPR - 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Asocia\u021bia Na\u021bional\u0103  a Bibliotecarilor \u0219i Bibliotecilor Publice din Rom\u00e2nia\" onclick=\"return smWindowpop(this.href, 545,433)\"><img alt = \"\" src = \"https:\/\/anbpr.org.ro\/wp-content\/plugins\/share-me\/\/assets\/images\/cercle\/linkedin.png\"  height=\"32px\"  width=\"32px\"><\/a><\/li><li><a href=\"https:\/\/www.blogger.com\/blog-this.g?u=https:\/\/anbpr.org.ro\/index.php\/anbpr-perfectionarea-bibliotecarilor-in-domeniul-solutiilor-moderne-de-marketing-o-noua-initiativa-erasmus\/&n=ANBPR%3A+Perfec%C8%9Bionarea+bibliotecarilor+%C3%AEn+domeniul+solu%C8%9Biilor+moderne+de+marketing+%26%238211%3B+o+nou%C4%83+ini%C8%9Biativ%C4%83+Erasmus%2B&t=ANBPR - Asocia\u021bia Na\u021bional\u0103  a Bibliotecarilor \u0219i Bibliotecilor Publice din Rom\u00e2nia\" alt=\"Share on Blogger\" title=\"Share on Blogger\" onclick=\"return smWindowpop(this.href, 545,433)\"><img alt = \"\" src = \"https:\/\/anbpr.org.ro\/wp-content\/plugins\/share-me\/\/assets\/images\/cercle\/blogger.png\"  height=\"32px\"  width=\"32px\"><\/a><\/li><\/ul><\/div><br\/>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"293\" class=\"wp-image-5301\" style=\"width: 450px;\" src=\"http:\/\/anbpr.org.ro\/wp-content\/uploads\/2024\/02\/shutterstock_1161966886-scaled-1.jpg\" alt=\"\" srcset=\"https:\/\/anbpr.org.ro\/wp-content\/uploads\/2024\/02\/shutterstock_1161966886-scaled-1.jpg 2560w, https:\/\/anbpr.org.ro\/wp-content\/uploads\/2024\/02\/shutterstock_1161966886-scaled-1-300x195.jpg 300w, https:\/\/anbpr.org.ro\/wp-content\/uploads\/2024\/02\/shutterstock_1161966886-scaled-1-1024x667.jpg 1024w, https:\/\/anbpr.org.ro\/wp-content\/uploads\/2024\/02\/shutterstock_1161966886-scaled-1-768x500.jpg 768w, https:\/\/anbpr.org.ro\/wp-content\/uploads\/2024\/02\/shutterstock_1161966886-scaled-1-1536x1000.jpg 1536w, https:\/\/anbpr.org.ro\/wp-content\/uploads\/2024\/02\/shutterstock_1161966886-scaled-1-2048x1334.jpg 2048w, https:\/\/anbpr.org.ro\/wp-content\/uploads\/2024\/02\/shutterstock_1161966886-scaled-1-50x33.jpg 50w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/p>\n\n\n\n<p><strong>Biblioteca Public\u0103 \u201eVuk Karad\u017ei\u0107<\/strong>\u201d, Kragujevac, Serbia, \u0219i <strong>Asocia\u021bia Na\u021bional\u0103 a Bibliotecarilor \u0219i Bibliotecilor Publice din Rom\u00e2nia (ANBPR) <\/strong>\u0219i-au unit eforturile pentru implementarea proiectului <strong>Up-skill and re-skill librarians in modern marketing solution curriculum<\/strong>, depus \u0219i c\u00e2\u0219tigat \u00een cadrul programului Erasmus+, Apelul 2023, Runda 2, KA210-ADU &#8211; Small-scale partnerships in adult education. <\/p>\n\n\n\n<p>Ini\u021biativa are la baz\u0103  importan\u021ba \u00eembun\u0103t\u0103\u021birii cuno\u0219tin\u021belor de marketing ale bibliotecarilor din cele dou\u0103 \u021b\u0103ri, precum \u0219i  necesitatea ca bibliotecile s\u0103 se adapteze la peisajul \u00een schimbare \u0219i s\u0103 foloseasc\u0103 instrumente moderne de marketing pentru a atrage \u0219i re\u021bine utilizatorii serviciilor de bibliotec\u0103.<\/p>\n\n\n\n<p>Cercetarea ce urmeaz\u0103 a fi efectuat\u0103 asupra strategiilor actuale de marketing ale bibliotecilor va permite identificarea \u0219i personalizarea unei programe de formare care s\u0103 r\u0103spund\u0103 direct nevoilor particulare ale bibliotecilor. Proiectul \u00ee\u0219i propune s\u0103 stabileasc\u0103 un model durabil prin identificarea \u0219i angajarea unor exper\u021bi care pot continua s\u0103 sprijine personalul bibliotecii \u0219i dup\u0103 \u00eencheierii perioadei de implementare a proiectului. <\/p>\n\n\n\n<p>Pe de alt\u0103 parte, proiectul <strong>Up-skill and re-skill librarians in modern marketing solution curriculum<\/strong> va contribui la crearea unei re\u021bele colaborative \u00eentre biblioteci, promov\u00e2nd cooperarea \u0219i sprijinul reciproc. Aceast\u0103 re\u021bea va facilita eforturile viitoare \u0219i va asigura impactul de durat\u0103 al proiectului. Bibliotecile joac\u0103 un rol esen\u021bial \u00een conservarea culturii \u0219i promovarea \u00eenv\u0103\u021b\u0103rii pe tot parcursul vie\u021bii. <\/p>\n\n\n\n<p><em>&#8222;Sprijinirea dezvolt\u0103rii continue a personalului bibliotecilor este o investi\u021bie care are poten\u021bialul de a cre\u0219te capacitatea acestor institu\u021bii info-documentare de a se adapta la cerin\u021bele \u00een continu\u0103 schimbare \u0219i de a r\u0103m\u00e2ne resurse valoroase pentru public. Din acest punct de vedere, proiectul <strong>Up-skill and re-skill librarians in modern marketing solution curriculum<\/strong> se aliniaz\u0103 la obiectivele programului Erasmus+ prin \u00eencurajarea colabor\u0103rii interculturale \u0219i promovarea schimbului de cuno\u0219tin\u021be \u0219i expertiz\u0103 \u00eentre bibliotecile \u0219i profesioni\u0219tii din cele dou\u0103 \u021b\u0103ri implicate. Ne dorim ca proiectul nostru  s\u0103 favorizeze o schimbare pozitiv\u0103 ala nivelul bibliotecilor, \u0219i ne propune s\u0103 realiz\u0103m acest lucru prin calitatea colabor\u0103rii, expertiza lectorilor \u0219i a participan\u021bilor, crearea de re\u021bele \u0219i dezvoltarea de programe de \u00eenalt\u0103 calitate&#8221;,<\/em> a declarat Ioana Crihan\u0103, Directorul Executiv al ANBPR.<\/p>\n\n\n\n<p>Pentru detalii despre proiect, v\u0103 rug\u0103m s\u0103 urm\u0103ri\u021bi canalele de comunicare ale ANBPR.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Biblioteca Public\u0103 \u201eVuk Karad\u017ei\u0107\u201d, Kragujevac, Serbia, \u0219i Asocia\u021bia Na\u021bional\u0103 a Bibliotecarilor \u0219i Bibliotecilor Publice din Rom\u00e2nia (ANBPR) \u0219i-au unit eforturile pentru implementarea proiectului Up-skill and re-skill librarians in modern marketing solution curriculum, depus \u0219i c\u00e2\u0219tigat \u00een cadrul programului Erasmus+, Apelul 2023, Runda 2, KA210-ADU &#8211; Small-scale partnerships in adult education. Ini\u021biativa are la baz\u0103 importan\u021ba <a href=\"https:\/\/anbpr.org.ro\/index.php\/anbpr-perfectionarea-bibliotecarilor-in-domeniul-solutiilor-moderne-de-marketing-o-noua-initiativa-erasmus\/\" rel=\"nofollow\"><span class=\"sr-only\">Read more about ANBPR: Perfec\u021bionarea bibliotecarilor \u00een domeniul solu\u021biilor moderne de marketing &#8211; o nou\u0103 ini\u021biativ\u0103 Erasmus+<\/span>[&hellip;]<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,36,142,25,144,45,38,21,12,5],"tags":[70,208,63,682,196,78,681,684,226,642,683],"class_list":["post-5300","post","type-post","status-publish","format-standard","hentry","category-anbpr","category-anunturi","category-bune-practici","category-cursuri","category-formatori","category-mobilitati","category-oportunitati","category-parteneriate","category-proiecte","category-stiri","tag-anbpr","tag-bibliotecari","tag-biblioteci","tag-curriculum","tag-educatia-adultilor","tag-erasmus","tag-marketing","tag-perfectionare","tag-romania","tag-serbia","tag-up-skilling"],"wppr_data":{"cwp_meta_box_check":"No"},"_links":{"self":[{"href":"https:\/\/anbpr.org.ro\/index.php\/wp-json\/wp\/v2\/posts\/5300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anbpr.org.ro\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anbpr.org.ro\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anbpr.org.ro\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/anbpr.org.ro\/index.php\/wp-json\/wp\/v2\/comments?post=5300"}],"version-history":[{"count":1,"href":"https:\/\/anbpr.org.ro\/index.php\/wp-json\/wp\/v2\/posts\/5300\/revisions"}],"predecessor-version":[{"id":5302,"href":"https:\/\/anbpr.org.ro\/index.php\/wp-json\/wp\/v2\/posts\/5300\/revisions\/5302"}],"wp:attachment":[{"href":"https:\/\/anbpr.org.ro\/index.php\/wp-json\/wp\/v2\/media?parent=5300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anbpr.org.ro\/index.php\/wp-json\/wp\/v2\/categories?post=5300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anbpr.org.ro\/index.php\/wp-json\/wp\/v2\/tags?post=5300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}