{"id":5970,"date":"2025-09-25T16:25:06","date_gmt":"2025-09-25T13:25:06","guid":{"rendered":"https:\/\/anbpr.org.ro\/?p=5970"},"modified":"2025-09-25T16:27:28","modified_gmt":"2025-09-25T13:27:28","slug":"interviu-marketing-focus-cu-ioana-crihana-shift-solutii-software-moderne-instrumente-de-inteligenta-artificiala-dedicate-bibliotecilor-si-muzeelor","status":"publish","type":"post","link":"https:\/\/anbpr.org.ro\/index.php\/interviu-marketing-focus-cu-ioana-crihana-shift-solutii-software-moderne-instrumente-de-inteligenta-artificiala-dedicate-bibliotecilor-si-muzeelor\/","title":{"rendered":"Interviu MARKETING FOCUS cu Ioana Crihana: SHIFT: Solu\u021bii software moderne, instrumente de inteligen\u021b\u0103 artificial\u0103 dedicate bibliotecilor \u0219i muzeelor"},"content":{"rendered":"<div id='share-me'><ul class='share-left'><li><a href=\"http:\/\/www.facebook.com\/sharer.php?u=https:\/\/anbpr.org.ro\/index.php\/interviu-marketing-focus-cu-ioana-crihana-shift-solutii-software-moderne-instrumente-de-inteligenta-artificiala-dedicate-bibliotecilor-si-muzeelor\/&t=Interviu+MARKETING+FOCUS+cu+Ioana+Crihana%3A+SHIFT%3A+Solu%C8%9Bii+software+moderne%2C+instrumente+de+inteligen%C8%9B%C4%83+artificial%C4%83+dedicate+bibliotecilor+%C8%99i+muzeelor\" alt=\"Share on Facebook\" title=\"Share on Facebook\"   onclick=\"return smWindowpop(this.href,545,433)\"><img alt = \"\" src = \"https:\/\/anbpr.org.ro\/wp-content\/plugins\/share-me\/\/assets\/images\/cercle\/facebook.png\"  height=\"32px\"  width=\"32px\"><\/a><\/li><li><a href=\"http:\/\/twitter.com\/share?text=Interviu+MARKETING+FOCUS+cu+Ioana+Crihana%3A+SHIFT%3A+Solu%C8%9Bii+software+moderne%2C+instrumente+de+inteligen%C8%9B%C4%83+artificial%C4%83+dedicate+bibliotecilor+%C8%99i+muzeelor-&url=https:\/\/anbpr.org.ro\/index.php\/interviu-marketing-focus-cu-ioana-crihana-shift-solutii-software-moderne-instrumente-de-inteligenta-artificiala-dedicate-bibliotecilor-si-muzeelor\/&via=ANBPR - 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Asocia\u021bia Na\u021bional\u0103  a Bibliotecarilor \u0219i Bibliotecilor Publice din Rom\u00e2nia\" onclick=\"return smWindowpop(this.href, 545,433)\"><img alt = \"\" src = \"https:\/\/anbpr.org.ro\/wp-content\/plugins\/share-me\/\/assets\/images\/cercle\/linkedin.png\"  height=\"32px\"  width=\"32px\"><\/a><\/li><li><a href=\"https:\/\/www.blogger.com\/blog-this.g?u=https:\/\/anbpr.org.ro\/index.php\/interviu-marketing-focus-cu-ioana-crihana-shift-solutii-software-moderne-instrumente-de-inteligenta-artificiala-dedicate-bibliotecilor-si-muzeelor\/&n=Interviu+MARKETING+FOCUS+cu+Ioana+Crihana%3A+SHIFT%3A+Solu%C8%9Bii+software+moderne%2C+instrumente+de+inteligen%C8%9B%C4%83+artificial%C4%83+dedicate+bibliotecilor+%C8%99i+muzeelor&t=ANBPR - Asocia\u021bia Na\u021bional\u0103  a Bibliotecarilor \u0219i Bibliotecilor Publice din Rom\u00e2nia\" alt=\"Share on Blogger\" title=\"Share on Blogger\" onclick=\"return smWindowpop(this.href, 545,433)\"><img alt = \"\" src = \"https:\/\/anbpr.org.ro\/wp-content\/plugins\/share-me\/\/assets\/images\/cercle\/blogger.png\"  height=\"32px\"  width=\"32px\"><\/a><\/li><\/ul><\/div><br\/>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"263\" class=\"wp-image-5966\" style=\"width: 350px;\" src=\"http:\/\/anbpr.org.ro\/wp-content\/uploads\/2025\/09\/IMG_7455.jpeg\" alt=\"\" srcset=\"https:\/\/anbpr.org.ro\/wp-content\/uploads\/2025\/09\/IMG_7455.jpeg 2048w, https:\/\/anbpr.org.ro\/wp-content\/uploads\/2025\/09\/IMG_7455-300x225.jpeg 300w, https:\/\/anbpr.org.ro\/wp-content\/uploads\/2025\/09\/IMG_7455-1024x768.jpeg 1024w, https:\/\/anbpr.org.ro\/wp-content\/uploads\/2025\/09\/IMG_7455-768x576.jpeg 768w, https:\/\/anbpr.org.ro\/wp-content\/uploads\/2025\/09\/IMG_7455-1536x1152.jpeg 1536w, https:\/\/anbpr.org.ro\/wp-content\/uploads\/2025\/09\/IMG_7455-50x38.jpeg 50w, https:\/\/anbpr.org.ro\/wp-content\/uploads\/2025\/09\/IMG_7455-285x214.jpeg 285w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/p>\n\n\n\n<p>\u00centr-o lume \u00een care patrimoniul cultural se confrunt\u0103 cu provoc\u0103ri legate de accesibilitate, digitalizare \u0219i implicarea noilor genera\u021bii, proiectul european SHIFT propune o abordare inovatoare prin integrarea inteligen\u021bei artificiale \u0219i a solu\u021biilor software avansate \u00een biblioteci \u0219i muzee. \u00cen cadrul unui interviu realizat de portalul Marketing Focus, Ioana Crihan\u0103, director executiv al Asocia\u021biei Na\u021bionale a Bibliotecarilor \u0219i Bibliotecilor Publice din Rom\u00e2nia (ANBPR), vorbe\u0219te despre contribu\u021bia asocia\u021biei la acest proiect finan\u021bat prin programul Horizon 2021-2027 \u0219i despre modul \u00een care bibliotecile publice pot deveni infrastructuri moderne, orientate spre incluziune \u0219i experien\u021be culturale interactive. Interviul eviden\u021biaz\u0103 rolul ANBPR ca furnizor de cazuri de utilizare \u00een proiect, precum \u0219i viziunea mai larg\u0103 asupra transform\u0103rii bibliotecilor din simple spa\u021bii de colec\u021bii \u00een hub-uri de co-crea\u021bie cultural\u0103, educa\u021bional\u0103 \u0219i social\u0103, capabile s\u0103 r\u0103spund\u0103 a\u0219tept\u0103rilor unei societ\u0103\u021bi \u00een continu\u0103 schimbare.<\/p>\n\n\n\n<p>Interviul integral este disponibil <a href=\"https:\/\/marketingfocus.ro\/marketing-focus-interviuri\/item\/1229-shift-solutii-software-moderne-instrumente-de-inteligenta-artificiala-si-o-abordare-centrata-pe-inovare-pentru-accesibilizarea-patrimoniului-cultural-din-biblioteci-si-muzee?fbclid=IwY2xjawNCFZhleHRuA2FlbQIxMABicmlkETFFYU9JUDJaNm94ZzRZY0RLAR6D6inXV1yBPbmSaoblWNH1V7BK20Vu8JoW_Y5Ois7_7sfdxE29fXmIiVso9A_aem_8fyfzy3uSKF1DPoytHZNFw\">aici<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00centr-o lume \u00een care patrimoniul cultural se confrunt\u0103 cu provoc\u0103ri legate de accesibilitate, digitalizare \u0219i implicarea noilor genera\u021bii, proiectul european SHIFT propune o abordare inovatoare prin integrarea inteligen\u021bei artificiale \u0219i a solu\u021biilor software avansate \u00een biblioteci \u0219i muzee. \u00cen cadrul unui interviu realizat de portalul Marketing Focus, Ioana Crihan\u0103, director executiv al Asocia\u021biei Na\u021bionale a <a href=\"https:\/\/anbpr.org.ro\/index.php\/interviu-marketing-focus-cu-ioana-crihana-shift-solutii-software-moderne-instrumente-de-inteligenta-artificiala-dedicate-bibliotecilor-si-muzeelor\/\" rel=\"nofollow\"><span class=\"sr-only\">Read more about Interviu MARKETING FOCUS cu Ioana Crihana: SHIFT: Solu\u021bii software moderne, instrumente de inteligen\u021b\u0103 artificial\u0103 dedicate bibliotecilor \u0219i muzeelor<\/span>[&hellip;]<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,36,6,23,29,24,21,15,12,5],"tags":[70,264,779,480,778,552,544,775],"class_list":["post-5970","post","type-post","status-publish","format-standard","hentry","category-anbpr","category-anunturi","category-conferinte","category-conferintele-anbpr","category-evenimente","category-filiale","category-parteneriate","category-programe","category-proiecte","category-stiri","tag-anbpr","tag-biblioteci-publice","tag-cercetare-inovare","tag-finantari","tag-horizon-program","tag-inteligenta-artificiala","tag-shift","tag-solutii-tehnologice-moderne"],"wppr_data":{"cwp_meta_box_check":"No"},"_links":{"self":[{"href":"https:\/\/anbpr.org.ro\/index.php\/wp-json\/wp\/v2\/posts\/5970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anbpr.org.ro\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anbpr.org.ro\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anbpr.org.ro\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/anbpr.org.ro\/index.php\/wp-json\/wp\/v2\/comments?post=5970"}],"version-history":[{"count":1,"href":"https:\/\/anbpr.org.ro\/index.php\/wp-json\/wp\/v2\/posts\/5970\/revisions"}],"predecessor-version":[{"id":5971,"href":"https:\/\/anbpr.org.ro\/index.php\/wp-json\/wp\/v2\/posts\/5970\/revisions\/5971"}],"wp:attachment":[{"href":"https:\/\/anbpr.org.ro\/index.php\/wp-json\/wp\/v2\/media?parent=5970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anbpr.org.ro\/index.php\/wp-json\/wp\/v2\/categories?post=5970"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anbpr.org.ro\/index.php\/wp-json\/wp\/v2\/tags?post=5970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}